Just a couple of days after Google launched four cities with street-level views in Spain, four cities in Italy have been launched, showing a trend in Europe suggesting that the following could be Germany or England. The cities of Italy that have been included are Rome, Milan, Florence and Lago di Como.
It is clear that Google is oriented to the areas with greater access to the Internet, however it must be remembered that the fact that Spain has been the second chosen country in Europe has been a valuable sample towards the Spanish-speaking community. One of the interesting aspects of the Spanish launch was the advertising campaign and strategic alliances with companies that were deploying applications that were ready for launch.
Previously Panoramio was an example of Hispanic innovation, it is now expected that Google Street View integrates the small business business model in that pay users that georeference businesses. The media were sent the announcements in pdf format, while in a page stored in Google Sites is kept available information, among the highlights of the communication strategy is:
The general promotion of mobile phones
“Carry Google Maps technology in your pocket. With Street View of Google Maps for mobile, never again
you will get lost again
Not whenever you need to look for an address you are in front of the computer. That's why we have
added the Street View feature to Google Maps for mobile.
This promotion focuses on the recent novelty of Google Earth functionalities for use on mobile devices.
Promotion to end users
Google Maps Street View
10 user advice for private users
The leisure guide lanetro will be one of the pioneers in using the Street View service to help its users to plan their free time and is already working on the implementation of the project. "We look forward to further enriching our entertainment offerings and services with the implementation of Google's StreetView," said Juan Vallejo, CEO of lanetro.com. "Thanks to the advantages of being able to display the street image of any local or street route, any user can visibly improve their experience on our website."
Advocacy towards the API
The companies involved in the launch are promoted by their initiative to have identified different uses of the product in the tourist, real estate and educational sectors, which allow, for example, to be able to easily find smaller companies and premises.
fotocasa.es the first real estate portal in Spain to add the Google Street View service to its property list. "With Google Street View our users will be able to see the streets and even the neighborhoods where the homes they are interested in are located, information that will facilitate the decision to buy or rent," says Mónica Espina, director of the real estate portal, Mónica Espina .
Together with this campaign, a promotional newsletter with the theme
Google Maps Street View
10 tips for companies and organizations
A good time for our Spanish environment, we will see who follows, if you want to see examples of Street View Italy I recommend this blog that is one of my favorites.