I think the advertising of BitCAD, of IntelliCAD, which by the way is a low-cost alternative to AutoCAD as I spoke to you a while ago when we made a Broader review Of this program.
It gives a good lesson to the Marketing department By Manifold Hehe
And as I like them, I'm going to give them publicity for free ... maybe one day they remember me. Here are some examples.
In addition to being creative the campaign, is pointing to its four main weapons:
The format, Native DWG (they say), even up to AutoCAD 2009 versions
The support, This for what the mara complains that the big companies do not give support to small clients
Similarity to AutoCAD, Most commands work exactly the same, including AutoLISP, ADS, and DCL routines.
Price, that's his strongest weapon ... 10 times lower. This issue is being crushed hard, in association with the environment that is suffering from the economic crisis.