HERE Technologies, a location data and technology platform, and Loqate, the leading developer of global address verification and geocoding solutions, have announced an expanded partnership to offer businesses the latest in address capture, validation, and geocoding technology. Businesses in all industries require verified address data for day-to-day operations, particularly retail, transportation and logistics, financial services, and healthcare.
Loqate is further integrating HERE map data, geocoder, and routing algorithms into its widely used address capture and verification software. The expanded partnership helps companies build the solutions they need to optimize the delivery of their products, services, and overall customer engagement.
"Loqate's deepening partnership with HERE, the leading experts in international mapping and location data, enables us to deliver market-leading solutions and get closer to our partners and customers," said Justin Duling, Loqate Senior Vice President and Chief Commercial Officer. . “We look forward to expanding our collaboration with HERE to respond to future location data use cases from our partners and customers.”
The digital conversion of postal addresses into precise points of latitude and longitude plotted on a map (geocoding) has become a critical tool for everyday commerce. As customer journeys become even more digitized, location data will be a critical attribute for delivering superior experiences.
“Every day, around the world, millions of addresses are recorded or read by people and computers, all of which require validation for completeness and accuracy,” said Jason Bettinger, Head of Retail and Financial Services at HERE Technologies. “We are delighted to expand our ongoing partnership with Loqate as we combine best-in-class location technology to ensure businesses only work with enriched and validated location data for their internal and customer needs.”
The HERE map consists of multiple layers of data, such as postal and administrative boundaries, addresses, road networks and transportation systems, points of interest, and more. The data will enrich the proprietary data curation capabilities of log in which creates the premium reference data used by its global address capture and verification technology.
Today, Loqate offers a complete global address verification solution, made of two products, powered by the leading global data providers:
1) Capture, a predictive write-ahead product that allows interactive address capture of any global address in real time at the time of new data creation, and
2) Verify, a product that can continually update, verify and improve address databases, add geocoding, and revert geocoding to those validated records.