Internet and Blogs

Choosing a provider for bulk mail - personal experience

The objective of any commercial initiative that has a presence on the Internet is and will always be to generate value. This applies both for a large company that has a website, which hopes to translate visitors into sales, and for a blog that hopes to gain new followers and retain loyalty in existing ones. In both cases, subscriber management for send bulk emails is a very serious challenge, considering that a bad decision can end from a penalty by the search engines to the closing of the site for violating policies of the law of the country where the site is hosted.

Due to the importance of this topic, I have thought in this article that if someone had written it for me a few years ago, it would have avoided a problem that led me to change domain provider, have the site closed for a week and return to recover the image from search engines, particularly Google. Although there are different providers, the article in particular is based on analyzing the potential of Malrelay with respect to MailChimp; congratulations if someone finds it useful.

Double validation.

There are very obvious things about this, which is worth mentioning. However by general culture, a subscriber list is not a collection of emails taken from there. It is important to have a manager that guarantees that the subscriptions have double validation. The first alert that you will receive for incorrect mass mailing will be from your hosting provider who will ask you to guarantee how you obtained the subscription of about 15 email accounts taken at random; If you have double validation, you must provide the subscription date and double validation IP, and with that you will save your skin; If you don't have how to give that information or you make it up, the domain provider will not get complicated fighting against whoever is higher than it and will tell you that they can't give you the service anymore; You have 7 days to make a backup and move to another accommodation. Both MailChimp and Mailrelay offer the double validation option; although in particular, I would prefer a service that has the servers hosted in Europe and not in the United States; very particular criteria, after my past bad experience.

The free service option for small lists.

Mass mailing services always give you a number of shipments a month for free.

  • As an example, MailChimp gives you the option to send up to an average of 7.5 monthly emails to a total of up to 2.000 followers; that is, 15.000 per month.
  • Mailrelay gives you the option to send an average of 6.25 emails to a total of 12.000 followers, per month: that is, up to 75.000 emails per month, with your free service.

Needless to say, Mailrelay's offer surpasses MailChimp, considering that from 1.000 valid subscribed followers it is already considered profitable potential. At least, so say gurus on this topic.

Value-added payment services.

The question of why pay is associated with managing large accounts. Having more than 12.000 valid subscribers is an economic potential that nobody would waste, unless they ignore the value of email marketing; For us at Geofumadas, the value of a valid subscriber equals $ 4.99; with which 12.000 subscribers would have a value that exceeds $ 50.000. With this potential, it makes sense to pay for a service that, when used, could make an Internet initiative profitable and promote the opening of new opportunities.

You pay more for services that reduce the risk of being blacklisted by mass mailing. This implies sending by SMTP and autoresponders, which does not exceed the limit of sending per minute, as well as the creation of sales tunnels, services that combined insurance lead to exceeding the limit of monthly sending. If we add to that the option of segmentation of lists based on attributes, such as country or language, we would be talking beyond simple distribution lists, adoption of more than valuable geomarketing practices.

If you are considering a mass mail service, I suggest you take a look at Mailrelay. In particular, I prefer it because autoresponders are free; although I was impressed by what they call Smartdelivery, with which the sending of emails starts with the most active subscribers, reducing the risk of falling into spam or ad filters like Gmail does when an email is sent in bulk and has low reading rate.

Golgi Alvarez

Writer, researcher, specialist in Land Management Models. He has participated in the conceptualization and implementation of models such as: National Property Administration System SINAP in Honduras, Management Model of Joint Municipalities in Honduras, Integrated Cadastre-Registry Management Model in Nicaragua, Territory Administration System SAT in Colombia . Editor of the Geofumadas knowledge blog since 2007 and creator of the AulaGEO Academy that includes more than 100 courses on GIS - CAD - BIM - Digital Twins topics.

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