Geographical Statistics and the success of blogs

One of the principles considered for the success of a blog is to bear in mind that the most important thing is the users and not the content. It sounds a bit contradictory, but the point is that when doing a niche study to start a blog (with the intention of Do not fail), You must analyze the number of users interested in a certain topic and the ability you can have to overcome existing competition.

Google Analytics offers various ways of knowing where your users are, whether they are loyal or occasional readers; Knowing the cities and countries where there are more readers are valuable data to know where to guide the topics or to conclude if your site is growing by acceptance or by simple positioning in search engines. The more content your site has, and the time, the more representative the results for the analysis will be.

If you have a blog, it is useful to be aware of these statistics, without complicating it, at least once a month it is necessary to think about where your blog is geographically oriented ... based on that, certain evaluation opinions can be taken regarding penetration in the market. 

Let's review some criteria that can be used to know where your readers are and how to interpret them:

1. The Casual Readers

It is not the correct name for this reader, but they should be considered for the volume that they represent with respect to other visitors or readers. These are that they come from search engines (not to mention Google), of these, a few become subscribers.

In the case of my blog, 89% of the readers who come from search engines are in 10 countries, although only 50% are made up of Spain and Mexico. The next 25% are made up of Peru, Argentina, Chile and Colombia; and the last 14% are made up of users from Venezuela, Bolivia, Ecuador and Costa Rica.

The following 11% come from other 60 countries.

One way to evaluate if you have adequate penetration in the market is to compare this data with the global statistics of Internet users (it should be proportional). When you have aspirations to have a blog with global reach, having readers proportional to the statistics of Internet users in that language can be a good reference of global reach with the exception that can be given in the country of origin where for reasons of friendships or professional relationship there may be a disproportion in favor.

It is also considered useful to have as a goal that at least 33% of these reflect having read, those who did not read who spent zero minutes on the site are considered. If the percentage is less than this, it could be an indication of low acceptance (users find you by keywords but they do not spend their time reading you because you do not captivate them)

2. The Subscribers

From those Speak in a previous post, and basically it is people who read you from a reader, read practically almost everything you write and enter the blog almost only when they want to comment on something. This visit is not marked in the Analytics statistics unless you enter the blog.

The techniques of bringing it to the blog are the internal links that carry the posts. His time is usually limited because he has other blogs that he also reads, however he is one of the most faithful although many remain anonymous.

The geographical location of these is not so easy, however they could be proportional to the general averages of visits received from reference sites. One way to assess this may be to compare the number of subscribers with the Reference sites and depending on the time of existence of these sites.

3. Those who arrive directly

Usually they have your page in the browser's favorites, or they write the url directly. They will not visit you always, unless you write frequently and under a specific theme ... not to say compulsive. They have the disadvantage that a link in the favorites is not eternal, it depends on frequent reinstallations or cleaning as not so many are suitable.

The important thing about these types of readers is that they spend a good amount of time on the site, generally more than 10 minutes on average per visit. These level the average browsing time, which is expected to be above two minutes or twice the time it would take someone to read a post.

The 50% of those who come to my blog that way are in 10 cities of a total of 206 different cities.

4. Those who look for you in the search engine.

This is more difficult to detect, especially if your site does not have an easy way to identify it. I can detect it because they write in Google "geofumadas", then they click on the first result and arrive at the blog; and I know this because the word geofumadas is unmistakable.

According to my reports, the 75% of them come from 10 cities (from 42 cities in total); evaluating this is usually difficult, a good signal is if the identified keyword is among the most used 10:

I hope the analysis will serve as a starting point to take your own parameters in case you have a blog, I assume you have found your city, and you have identified yourself according to the way you get to this blog.

A greeting.