Geofumadas: 25 influential accounts that follow us

Many trends claim that 2013 will be the year of social networks, which means that companies that have not yet found a productive reason for their presence in spaces such as Twitter, Facebook and LinkedIn, could face a delay in an aspect that is irreversible. It will surely be the year in which the quality of followers will be more evident, positioning techniques - penalization will be popularized and of course, search engines within social networks will lead us to a better management of the context under a semantic rather than statistical aspiration.

Although it has been difficult to understand how the business logic of Twitter was going to be, it is working as mobile applications are developed that turn cold messages into ready-to-read news, which seems to be more attractive than rss syndication, since take a personal character and value influence. The communication spaces, both magazines and blogs, we have found that the number of followers that come to the site after a tweet is interesting enough to waste a lazy daily state, and retweeting content that seems valuable to us creates an influence that leads us to be visible and belong to lists. Although the challenge for any company or project will be to materialize results, which is not easy -SEO is not the same as SEM, as Marketing is not just Advertising.

Here is a list of 25 influential accounts that follow Geofumadas, 4 of them I have taken from the English account @egeomate -Indicated with a double asterisk. All, with more followers than our account and that become an interesting list because apart from belonging to the geospatial-technological sector, in total they have an influence that reaches more than 300,000 followers. And although the following lines detract from some of them, SocialBro places them on the list of influencers.

But the numbers are too cold to see only followers; the column includes the description of the account, followers, following and additionally:

• Followers / Following ratio, which represents a level of careful selectivity, which adds value to a custom of many accounts that seek reciprocity or temptation by services that allow followers to buy and demand this in return. The average of all these accounts is a 6.81 ratio; here they stand out @TheMapAddict Which have a massive 43 and @autodesk Which exceeds 14.
• Authority, this is an index that provides Peerindex.com, in which it makes a weighting between different conditions, such as related followers, consequence of activity and how effective it is that followers of an account see the promoted content. Strange practices lead to an unfortunate zero value, in which at least 5 of these accounts are and which is difficult to get out of. In this they excel @OpenGeo (86) and TheAGU (78)
• Finally, an indicator that approximates the percentage of real readers using Twitter Audit. A more curious fact that confirms that readers are not everything, because one day it will be noticed how many of them are Fake which we possibly got over there but are not actual readers. As we can see, although @TheMapAddict registers a high number of followers, apparently almost the total are not active, real accounts or with an acceptable followers / following ratio.

While many of these measurements are projections based on a sample of 5000 users, they are a reference to consider if you want to do a careful work on social networks.

And here the data of our account (@geofumadas), Closing 2012, so that we have a comparative idea:

• Seers: Almost 1,900
• Following: Almost 500
• Followers / Following Ratio: 4
• Audit Score 88%

And in this other article you can see the Influence that 11 accounts have Representative of the geospatial environment.