Brazil in the sights of the next “Year in Infrastructure” Conference

In 2004 Bentley Systems started the annual event known as the Be Awards, which was later renamed Be Inspired. Beyond a simple award ceremony, in recent years we have seen that Baltimore Symposium become a high-level conference not only in the use of technologies for the modeling, design and operation of infrastructures; This year 2013 we have participated in presentations and discussion forums on creativity necessary for the management and operation of projects.

Being there until the end was worth the sentence, when at the close of the event Greg, CEO of Bentley Systems, came to the front and said it in a tone that put a finishing touch to my two weeks of travel and inspiration:

We created the Be Inspired to draw the attention of those who are holding the infrastructure market, and give them the credit for it.

London has been an example of practice, in which Engineering applied to the Olympic Games  It has been demonstrated with impressive projects; an exercise that is out of the ordinary in the sale of software. How a company in conjunction with private and public companies develop a 15-year modernization plan, where the intelligence of the city is based on the life cycle of infrastructures from the BIM principle.

It is interesting as Bentley instead of competing for market that have ESRI, AutoDesk and Intergraph, decides to focus on a specific niche from the V8i; an i that means for them the three main products: Information Modeling (Applications on Microstation), Project Integration (Project Wise) and Smart Infrastructures (Asset Wise). Hence, his insistence on the Top 500 Infrastructure owners investigation where the public and private entities ordered according to the investment in infrastructure they own are registered. Stand out in this ranking Brazil, Spain and Mexico from the Ibero-American context. It is also interesting to recall the fact of including other actors in the context, such as SIEMENS with whom Bentley hopes to enter the machinery manufacturing market, and Trimble, which appears as the best example of benchmarketing between information capture, modeling and operation ... also We understand it in the medium term as an inevitable merger (not only of the BIM cycle), but surely with much more intelligence than the simple acquisition of Intergraph / Leica / ERDAS after the acquisition by Hexagon.

Why Brazil?

Although, anyone would have assumed that the next event would be in China, the figures are not consistent. America's ROI for Bentley is much better than Asia (43% employees, 45% profits) versus 26% / 19% for Asia; It is also interesting how Colombia appears as the country with the highest growth in the adoption of its technology in 2013. It is known that America is being a center of attraction after its atypical resistance to major economic depressions (while they all fall, Latin America grows) . Regardless of whether it cannot fall further down, we are aware that the natural resources and potential of our continent will become increasingly attractive to international investment. In addition to this, there are several antecedents of why Brazil is the candidate for this event in the next two years, not only as a power emerging from the BRICS:

1. The Top 500 Infrastructure Owners indicates that Brazil is in 12th place in terms of value, although it does not appear in terms of quantity, which indicates that the development and operation of infrastructures is in the hands of large companies; contrary to India and Spain, to give examples. We know Bentley's market policy, which instead of looking for many small customers focuses on large and strategic companies that will extract value from their products in all their breadth.

2. The Soccer World Cup will be held in Brazil next year, and the Olympic Games in 2016; events that lead to the construction of large infrastructure works, but also to a global visibility exercise that makes it an inevitable investment hub.

3. The acquisition of Char Pointer, the creator of TopoGRAPH software, as a step to increase the growth of the market in Brazil by 25% in a single stroke. We had seen Bentley positioning itself in Brazil in offshore platforms, power generation and transmission; With this we will see it entering a market that Char Pointer already has in terms of road, rail and other infrastructure related to territorial development.

With this, I could dare to say that in 2015 -if not that 2014- We will have the great Year in Infrastructure Conference, the Be Inspired and CIO Workshop in Sao Paulo.

So that:

It was run like a prevejo, we are nós.